Marketing companies focusing on their core competency tend to lack the sufficient capabilities to keep up with technology. This is why working with a proficient development house greatly improve your creative options.
Marketing campaigns tend to have a shorter lifespan, which consequently centres around datelines and development budget. It is also important to provide metrics to track return on marketing investment (ROMI). As technology advances, it is important to keep track of how they can be harnessed to benefit your campaigns.
Whether if it is creating microsites for your social media to link to, or designing engaging and interactive contents for events. Here are some new aspects to consider:
Marketing games and augmented reality can be developed on the web platform allowing interactive contents to be easily accessible to your target audience. In a simple tap-and-score mini-game developed for M1 returned almost 50% conversion from starting the game to submitting contact information.