The biggest question most businesses have about technology is:
“How Do We Get Started?”
Today, we are going to talk Electronic Commerce, or E-Commerce, as an example of technology implementation.
One of the most significant barriers to technology adoption is that we are unsure how to get started. There are so many points of concern surrounding technology, hundreds of jargons, and technical knowledge required in technology adoption.
Everyone agrees that technological change is happening globally. It is necessary. It is the future – if not already present.
But, just starting an online shopfront on the internet, there is a long checklist to answer:
- Do I need to have my store branding ready?
- What kind of design would I need?
- What platform should I use?
- What are Domain and Hosting?
- How do I do Search Engine Optimisation (S.E.O.)?
- How do I do Search Engine Marketing (S.E.M.), or Social Media Marketing (S.M.M.)?
- How can I access an electronic delivery order (D.O.)?
- How do I manage my inventory?
And the list goes on. Businesses are not afraid of taking risks, but, taking a risk in something they are unfamiliar with can be scary; and, we delay making our decisions. Besides, technologies can be costly and time-consuming; and, because of its price, the fear of failure and having a white elephant in the room is daunting.
Even if businesses made the go-ahead to start development, the next question you might ask is: Hold it! How do we know if we are doing the right thing?
The Right Way to Start your E-Commerce
5 years ago, we developed a platform for hundreds of field-force marketers deployed all over Singapore. The demographics of the users mostly range from 45 years old and above, many of them are resistant to downloading an application that would take their G.P.S. location and consume their mobile data. There was a lot of fear of the unknown.
Our client decided that there is only one way to find out.
The answer to what is the “right thing”, is that most of us will never really know what the “right thing” is. When we put a product on the shelves, we have an idea on its potential. We then gathered feedback.
- Is the product selling well?
- What is the user opinion on the product?
- Is our marketing strategy reaching our expectation?
We observe the situation, decide, and act on it. Should we iterate or pull it off the shelves? Moving the observation, decision, and action cycle applies in many situations, including the technological field of what we call the DevOps strategy of continuous development to operations.
The problem is that we tend to invest far too much in observation and decision – that actions never come.
The Strategy to Cost Efficiency for implementing E-Commerce
Make sure your investment works by taking a single small step to start. It is creating a simple E-Commerce that sells.
If you are unsure of where to start, then do not worry too much about branding and store design.
Make sure that your system works, then create small iterations. Ensure that your system can scale accordingly. Take the next controllable and affordable steps. Over-time you would have something that would work for you.
Ask yourself if you would like to something that you painstakingly planned and paid for months to deploy only to find out if it might not fit your market.
To have something up next week.
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