Merina

Merina

Enforce systematic workflow to enhance data collection, including storage of unstructured information, digitalizing order forms, and automatic verification of locations and time.

About Merina

Enforce systematic workflow to enhance data collection, including storage of unstructured information, digitalizing order forms, and automatic verification of locations and time.

Business Situation

Known for our expertise in providing excellent support and technical advisory for our FMCG clients in areas of training and deploying promoters and merchandiser for retail outlets. In this case, our client came forth with a request for us to resolve their order requisition discrepancy issues.

Namely, they found out that the order quantity proposed by the merchandiser often differs greatly from the order by their retail customers. Hence, resulting in inventory overloading and inefficiency in supply chain operation.

“Using technology to develop meaningful, accurate and relevant solutions for our clients to resolve their HR and operations issues is our mission.”

Alvin Yeo

Founder, Blink Technologies

Solution

Blink technologies comes up with Merina, a state of art web application system which helps our client to consolidate their daily orders from the merchandiser on the retailer’s site and allows them instantly update, or send orders onsite via uploading all the information into the cloud servers.

This application also allows our clients to instantaneously monitor country wide all their retailer’s outlets stock situation and other competitors product status’s  and feedback to the HQ.

Results

Through our client feedback, we learn that our product has allows them

1. Greatly reduce their order requisition discrepancy, hence allowing them to have the required information into analysing their retailer’s requirement and plan accordingly.

2. To efficiently deploy their merchandiser manpower to the different outlets.

3. To reduce manually tracking the progress of their products movement and  have more time to strategise upon improving the products sales volume by utilising the information gathered by their merchandiser.